As a luxury caterer and event planner, we hold ourselves to a high level of creative accountability – from the mood boards we build to the concepts we pitch and the details we obsess over.
For this edition of The BWOM Edit, we’re exploring the design directions shaping the year ahead. These are the trends we’re weaving into our proposals, our tablescapes and our food experiences – the ones that help events feel fresh, expressive and unmistakably 2026.
Maximalism Makes Its Move
After years of minimalism dominating the design landscape, maximalism is stepping confidently into the spotlight. Think bold colours, patterned linens, layered textures, and drapery used as architecture rather than backdrop.
-Patterned, textured or block print tablecloths are no longer a risk – they’re a statement, creating impact.
-Personalised stationery and bold print combinations bring personality to place settings
-Rich, saturated palettes are replacing the safe neutrals of seasons past
-This is maximalism with intention: curated, expressive and deeply atmospheric.
Branding Becomes an Art Form
In 2026, branding is woven into the experience itself.
We’re seeing clients embrace branded everything – from bespoke ice cubes and cocktail garnishes to etched glassware, embroidered napkins and personalised menu cards. When done well, branding becomes a design layer rather than a logo exercise.
We’re also seeing a rise in branded food moments – playful, luxurious touches that turn catering into storytelling. Good examples being: macarons etched with company names, logos printed onto slider buns, butter stamped with bespoke motifs, or even branding irons used on citrus peels for cocktails. It’s clever, it’s tactile, and it photographs beautifully.
For the release of a new, black cherry lip gloss, Glossier paired punnets of fresh cherries with the product, complete with Glossier branding on the fruit box. This is not only visually aesthetic but a innovative way to incorporate food and brand – leaving a lasting impression on guests.
Two moments that really brought this to life were with Pandora and Mutti.
For Pandora’s London Fashion Week product launch at the Garden Museum, we took a more refined approach – discreet branding on slider boxes and late-night bites that felt chic rather than overt.
For Mutti, it was all about using their tomatoes in a clever way. From margaritas served in recycled tins to a bespoke pudding that replicated the famous Mutti tins, each branded touch became an instant talking point, creating something memorable, playful and immersive. The concept was later recognised with Best Marketing Campaign at the World Food Innovation Awards 2026.
Floristry Gets Playful
Floristry is shifting away from traditional arrangements and leaning into sculptural, unexpected forms.
-Cascading installations that spill off tables and onto the floor
-Single‑stem displays used in mass for impact
-Moss, herbs and vegetables mixed with florals for a tactile, garden to table aesthetic
Recently, we catered a ‘Gilded Garden’ event for event planner Vincent Faranda at a historic London Venue. The floristry by Veevers Carter framed the seating in a lush, whimsical composition, with abundant clusters of roses and seasonal blooms in rich reds and soft pinks rising on either side and spilling naturally to the floor. Loosely structured with layered foliage and varied textures, the arrangements felt organic and enveloping, while candlelight at the base added warmth and depth, enhancing the romantic, almost theatrical quality of the overall setting. Not only was this striking but also a photo opportunity for the Guests.
This new approach feels organic, immersive and wonderfully modern – a move towards floristry that behaves more like set design!
Rethinking the Classics
Some of the most exciting trends this year are reinventions of the familiar.
-Champagne towers are back, but with contemporary twists: coloured coupes, sculptural bases, or integrated lighting
-Non‑traditional table layouts serpentine, clustered, asymmetrical – are replacing the classic banquet format
-Food bars are being redesigned with new shapes, materials and interactive elements
A champagne tower we put together with our friends Party Planners a couple years ago reflects this twist. The tablecloth had sculptural draping, a pale blue tone, and a clean, outdoor setting giving it a lightness that avoided the usual ‘hotel ballroom’ feel. The glassware is kept minimal and precise, and the lack of heavy floral or over-decoration let the structure speak for itself.
These shifts aren’t about novelty for novelty’s sake. They’re about creating moments that feel fresh, theatrical and deeply considered.
Interiors Influence Events More Than Ever
Event design is borrowing heavily from interior design, and the result is spaces that feel more curated, more intentional and more like a home you’d want to live in.
Expect to see:
-New linen textures inspired by high‑end homeware such as ruching
-Warm, layered lighting, cozy lamps
-Statement furniture pieces, rugs
-Projection mapping used to transform walls, ceilings and even tablescapes
At our HQ, we’ve recently refreshed the bar in our tasting room with a beautifully crafted rattan design – a chic, textural update that instantly lifts the space. Rattan pieces offer a naturally sustainable way to embrace the season’s emerging trends, bringing warmth, craftsmanship and an eco‑conscious touch. It’s a move towards events that feel immersive, not just decorated.
Ready to Elevate Your Next Event?
If you’re planning an event in 2026 and want it to feel truly of the moment, we’d love to help shape it. From creative direction to full event planning, our team brings trend led thinking and meticulous execution to every brief.